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The Persona BookFifteen ways of being at home — who you are, and what you need from your space.

Your design persona result, and the fourteen other directions: insight into your personality, cultural inspiration, and the reasoning behind your environment. Find inspiration for your home design, or for your lifestyle.

01Nine questions. One of fifteen directions.

02Your portrait — who you are, what drives you, and how you actually live.

03Your home identity — the design decisions that are right for your persona, with the reasoning behind every one.

Get the Persona Book · US$89 All three · US$129

Instant download · yours permanently · 14 days, no questions

The same first decision a Signature Concept™ makes for you at US$495.

15 personas9 questions441 pagesA4 digital book

For anyone who wants to know their deeper why — and to choose and change with confidence.

The Persona Book — The Dreamer · the portrait

The Persona Book — 03 · Your home is not decorated

The Persona Book — 04 · What things should feel like

The Persona Book — 10 · All of it on one board

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Why this works

Why do the things I keep saving keep pulling at me — and what does it say about me?

Your essence, then your lifestyle — brands, wardrobe, music, books, travel, scents, chosen because they fit you. The design rules follow from it, and all fifteen directions are yours to take inspiration from.

Inside each of the fifteen

The portrait. Who you are, what drives you, your colours, a completely free day planned out, the people and the era, your wardrobe, and the cultural influences behind it.

The home identity. The guide to the design decisions that are right for your persona, with the full reasoning behind every one of them — your materials, your light, the pieces room by room, your board, and your search language, the words that find your things.

It draws on interior architecture, neuroarchitecture and psychology, and it is built on personality-based logic: fifteen profiles, each with its own characteristics and its own content.

There are enough examples in it to show you different angles, and different ways to think about and see yourself and your home.

If your test result doesn’t fully feel like you, the two closest personas are presented alongside it — and you have total freedom to browse and use all fifteen as you prefer.

Inside

Fifteen full persona results, each with its identity and lifestyle sections and its home section.

Use it as a tool for personal growth, or for designing a more conscious home and life for yourself. Clear reasoning behind every decision, so you always know your deeper why — and can easily choose differently without losing yourself in an endless ocean of options.

This is for you if

You want a deeper insight into your type, and into the options that suit you.
You want clear reasoning behind every decision, so you always know your deeper why.
You would use it for personal growth as much as for designing a more conscious home.
You would browse fifteen persona profiles for the insight as much as the design — identity and lifestyle first, the home section after.

It is not for you if

You want to write in it. This is the one you read; the Dream Life Journal and the Home Design Workbook are the fillable ones.
You want to be told which single direction is correct. Two of the fifteen will be closest to you, and all fifteen are yours to browse.
You want the brief itself. That is the Home Design Workbook.

Who wrote it

There are endless choices, and not enough systems or reasoning why this should work for you.

I am Lisete, an interior architect from Estonia, with over a decade of real work experience. I created the Persona Method as a fun and playful way to figure out your persona — your identity in design, architecture and beyond. Projects so often start spiralling in time and money for one reason: the client cannot see themselves in the design, and is not sure of the reasoning.

The Persona Book

US$89

Instant download. A4. Yours permanently — digital first, with a print edition to follow.

Buy the Persona Book

Fourteen days. If it doesn’t tell you something about yourself you hadn’t articulated, write to me and I’ll refund it.

Built to use together with the Dream Life Journal and the Home Design Workbook, which are fillable and let you put your own directions and design decisions down on the page — but it works perfectly well alone too. All three, US$129.

Is this a style quiz?

The nine-question test sits at the front, before the fifteen personas are named. The book is everything after it — insight into your personality, cultural inspiration, and the reasoning behind your environment.

What if I am between two personas?

You will be. If your test result does not fully feel like you, the two closest personas are presented alongside it — and you have total freedom to browse and use all fifteen as you prefer.

Do I write in it?

No. This is a digital book you read. The Dream Life Journal and the Home Design Workbook are the fillable ones, and they are where you put your own directions and design decisions down.

Do I need the other two?

No. It is built to use together with the Dream Life Journal and the Home Design Workbook, but it works perfectly well alone too.

Is it about a whole house or one room?

Neither on its own, and it does not measure your rooms. The home identity is the guide to the design decisions that are right for your persona — your materials, your light and the pieces room by room, with the full reasoning behind every one of them.