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Studio L1Interior architecture Portal

Worked example One room, taken all the way through.

The same eight documents every Signature Concept™ delivers — here on a real room, in order, so you can see what actually arrives rather than a description of it.

The room

[ROOM — e.g. A north-facing living room, 24 m²]

PROJECT SLOT — the brief in three sentences. What the room was, what was not working, and what the client said they wanted from it. Written in their words where possible.
Persona
[PERSONA — Persona Book display name]
Room
[ROOM TYPE]
Size
[00] m²
Light
[ASPECT · e.g. north, one window]
Delivered in
One working day
Image zone 01 · before The room as it was, shot straight down its long axis in daylight. Honest rather than flattering — this is the only image on the page that is allowed to be unresolved, and it is what makes everything after it legible.
What arrived · eight documents, by email

Every one of them, on this room.

Nothing here is a sample or a summary. This is the set as it was sent, in the order it was sent.

01

Mood Board

The feeling of the room, held in one image, so there is something to return to when the thread is lost halfway through.

Image zone 02 The delivered mood board, flat. Editorial composition, not a collage grid.
02

Design Board

The actual products, materials and colours. This piece, this finish, this tone — specific, not suggestive.

Image zone 03 The design board as delivered, with products legible at full width.
03

Layout

Drawn to scale. Where everything goes and why, with the flow through the room resolved rather than assumed.

Image zone 04 The scale plan. Fine linework on white, dimensions visible — an architectural drawing, not a diagram.
04

FF&E Table

Every item with a purchase link, plus alternatives at different price points. This is what makes it buildable rather than aspirational.

Image zone 05 A real page of the table. Legible rows; prices may be blurred if the client's budget should not be public.
05

3D visual

A preview of the room before anything is spent, built from the layout and the design as drawn.

Image zone 06 The 3D visual from the same viewpoint as image zone 01, so before and after can be read against each other.
06

Implementation Guide

What to do first, what can wait, and the reasoning behind each decision so it can be carried further without me.

Image zone 07 A spread of the guide, showing the sequencing table rather than a cover.
07

Your Ritual Corner™

About a metre of wall, solved completely and drawn in detail. Which corner it is follows from the persona and from the room.

Image zone 08 The ritual corner drawing, detailed. This is the single most persuasive image in the set — give it the best one.
08

Design Notes

The reasoning, written down. Why this and not that, so the next room starts from something rather than nothing.

Image zone 09 A page of the notes. Body type legible — it should be obvious these are written, not generated.
Why these decisions

The room did not need more things in it.

PROJECT SLOT — the design argument, three or four sentences. The one decision the whole concept turned on, and what it cost or saved. This is the part a reader remembers.
One

Working day, start to finish — a day set aside for this room rather than a place in a queue.


Eight

Documents, every item linked. Built to be handed to whoever does the work, without translation.

The result

The same room, once the decisions were made.

Image zone 10 · after The finished room, or the fullest 3D visual if it is not built yet — shot from the same position as image zone 01. Say which it is in the caption: a visual presented as a photograph is the one thing that would cost this page its credibility.

[CAPTION — state plainly whether this is a photograph or a 3D visual.]

Your room

The same eight documents, on your room.

US$495 One room · +US$199 per additional room
Delivered in one working day
A few projects a week
See what is included All three services

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One letter a month on designing a home from who you are — how the decisions get made, not a sales sequence.

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Where to begin

Start with who you are

This room was designed around a persona result, the same way yours would be. The assessment is free and takes ten minutes.


Find out your persona