Studio L1Discover. Design. Become.

The Design Persona · Start hereFind out your design persona.

None of the nine questions are about rooms. They are about who you are and how you want to live, because that is the basis of all our design work. Answer with what is true to you rather than what sounds best — no result here is better than another.

01Nine questions, ten minutes. All about you and how you want to live — your days, your evenings, what you protect and what you avoid. No design questions at all.

02Your direction arrives — free. One of fifteen, with your nearest two named and the reasoning shown.

03Your full result follows. Fifteen sections about your essence and how you live. Free, and complete — there is no shorter version.

Free · about ten minutes · no account needed

9questions15directions10minutes0design questions

A persona result on a tablet: The Free Spirit — Colour. Movement. Freedom. Her illustration, the line ‘You make a Tuesday feel like an adventure’, her seven colours, and Read your portrait.

Answer as the person you are on an ordinary Tuesday.

What you get

Your design persona, and the reasoning behind it.

01Free

Persona ID

“Who am I, before any room design?”

Your values, your motivation, your preferences. Know yourself before designing your life. Everything downstream depends on getting this right first. Know yourself before designing your life.

You get: Persona ID (free) — your essence, written as one of the fifteen design personas. The design rules follow from it.

02Free

Persona Lifestyle

“How do I actually want to live?”

The way you want to live, based on the persona profile. The habits, rituals and priorities that make up how you actually spend your hours.

You get: Persona Lifestyle (free) — brands, wardrobe, music, books, travel, scents — chosen because they fit you.

03US$9 · if you want it

Home ID

“How does my home have to be and why?”

Spaces that support your energy, focus and wellbeing. The architecture itself — light, layout, material, flow.

You get: Home ID (US$9) — your identity translated into what the space actually has to do for you.

See what’s inside

Use it for your home, or well beyond it, for personal discovery. The free part is complete, not a sample. Your Home ID turns the same result into the design decisions that follow from it, and the books take it further — neither is required, and the persona result is yours to keep either way.

Why it works

It asks nothing about design — only about how you want to live.

Clear reasoning behind every decision, so you will never lose yourself in the endless ocean of options, and will easily guide yourself out of the maze with another clear option that has a better reason for you.

Not rulesThe library of decisions behind it is pre-checked by an interior architect.

No generic AI outputsThe library and all of its reasoning is pre-curated and controlled by an interior architect. The AI is putting it together and delivering it to you.

Drawing on the scienceNeuroarchitecture, psychology and environmental science, with professional interior architecture reasoning.

Real methods, real projectsThe Studio L1 Intelligence system is based on real interior architecture methods used in real projects, so you can design your own room with professional tools.

The world is not black and whiteFifteen design personas, and the two closest to yours are calculated and named alongside it. Nobody sits neatly inside one direction.

The tools to change your mindLater, and with confidence, because the reason for every decision is written down beside it.

What next · after the test

What the test gives you, and what can come after it.

The test is free, and it is the step everything else reads from — your Home ID is built from its result, and the tools and the services read from both.

The persona test Free You are here

Ten minutes. Your persona — one of fifteen directions, with the reasoning shown.

Free · No account needed

Take the test 02

Your Home ID

What your home has to do, given who you are — palette, materials, light, design rules. Built from your free persona result.

US$9 · Instant · yours to keep

See what’s inside 03

The books & guides

Decide it yourself, guided. Three books — two to write in, one to browse.

From US$25 · The set US$129
14 days, no questions

See the set 04

Studio L1 Intelligence Coming soon

Design your own room with professional tools — small apps on this site, one layer of a room each.

From US$109 · choosing paint free, Ritual Corner™ first

The tools 05

Signature Concept™

One room resolved by an interior architect — eight documents, every item linked.

US$495 · One working day

What’s included 06

Signature Space™ & Home™

Drawn from scratch — bespoke joinery, a difficult plan, or the whole home.

By enquiry · Quoted from scope

See the services

Not sure where to start, or whether your room fits? Write to Studio L1.

Where it begins

Ten quiet minutes, and a portrait of who you are — before any room.

Free · no account needed

Your direction

Your full result

Fifteen sections on how you live, what your home has to do, and your shadow translated into space. Free, and complete — there is no shorter version.

Your palette, materials and the light you keep recreating
Four rituals, and the reason each one works
Your perfect free day, hour by hour
What your home should never be — in full
Your shadow, translated into design decisions

Next, if you want it

Your result says who you are. Your Home ID says what to do.

The same portrait, translated into decisions: your palette and the light you keep recreating, the materials that survive your actual life, a room blueprint, a buying filter, and the eight pieces to start with. Built from the answers you just gave — not from a style.

Unlock your Home ID · US$9 See what is inside

Yours permanently · 14 days, no questions

The other fourteen

You have read your own. There are fourteen more.

The Persona Book is the only place they are written — who they are, then what their home has to do. 441 pages.

See the Persona Book